A driven and commercially-aware Visual Merchandiser, with a proven ability to bring creative schemes to life whilst directly impacting sales. With ten years’ experience in fashion retail, from high street retailers to luxury brands and globally-recognized department stores (including Joseph, Selfridges and Prada) I have developed a diverse portfolio of styling work including, additionally, freelance editorial shoots and live catwalk events. Key skills include a keen aesthetic sensibility, strong trend awareness and highly creative approach.